What Kind of Project it is:
Logo and Corporate Identity for the Startup "Circle of Parents"
Concept:
Circle of Parents is an online platform where parents can buy and sell second hand kids fashion. Circle has a double meaning, implying both circularity and a community. Company Clients are social people, mothers of one or often a couple more kids. They live in bigger cities or in more rural, but well developed areas. They care about sustainability and think it is a waste to buy all their clothing new and do nothing with their too small kids clothing. A percentage really live a minimalistic lifestyle. The do not so much care about earning some extra money if they sell clothing, but want to make sure their clothing makes someone else happy and goes to a good place.
When I'm creating the logo, I used the following symbolism: a circle, a cycle, a hanger, community, family. I created the hooks of the hangers in the icon from the shapes of the letters c and p. The same hook is in the place of the letter P in the font part.
