The logo symbolizes the way of the Three Wise Men in the direction of the star: three soles of shoes, which belong to the Three Wise Men, create a star. The whole corporate design deals with the way to the Christ Child transposed to nowadays.

Therefore a route map is designed. “Navigation” becomes a central feature of all design parameters and texts. For their journey, the Three Wise Men get equipment like shoes, lighters, cups and gift wrap. Oriental colors like gold, purple and turquoise reflect the location as well as oriental patterns, which are build of elements of the logo.

The Corporate Design is part of a mailing of Lockstoff to draw attention to our offering in the field of corporate design. The corporate design of the Three Wise Men should especially underline the importance of guidance systems.