The visual appearance of Mary and Joseph deals with the Christmas story. Mary and Joseph are inviting to the birth of their son Jesus in the stable at Bethlehem. Because of being the most important part of the Christian year, this event becomes the central feature of the corporate design. Thus an event poster, an invitation flyer, and several merchandising products are designed for the happening on the 24th of December.

The sign of Holy Family communicates their special story in form of a coat-of-arms containing different symbols: the eternal virginity of Mary, the loyalty of Joseph, Jesus as the king of the Jews, the star above the stable, the fish of Christianity and the Holy Spirit. As further design parameters, pictograms are used to tell the story of the couple.

The corporate design is part of a mailing of the design agency “Lockstoff Design” to draw attention to their offering in the field of corporate design. The corporate design of Mary and Joseph should especially promote the design of event media in a humorous way.