Transglobal Airline Brand Identity Design
  
Transglobal Branding
The excellent international airline, born from the merger of several companies.
The new communication must not take into account neither the previous brands nor the nationality, aiming more than anything else to the perception of internationality.
Sketches
  
The Metaphor
I started the work initially with a deep research of brand metaphors and attributes to apply, which I came up with a good metaphor which synthesizes visually the structure of a plane (the Airplane Body and his Tail) and an attribute of union, between the words “trans” and “global” (period of transition moving to international), the union it's because the company born from the merger of several companies, represented with a typographic ligature between the G and S.
  
Typography Research
Corner's Challenge
Sometimes as we know leading a design into the perfect one it's a challenge.
I had to do some explorations more in detail to get a more suitable version.
  
Final Results & Style Guide
The Transglobal logotype has a grid construction extracted from the kerning of the typeface. The logo is built to be dynamic into his whole identity to be able to work internationally with every city and continue to be recognized without reading the company's name.
The Transglobal logotype has a grid construction extracted from the kerning of the typeface. The logo is built to be dynamic into his whole identity to be able to work internationally with every city and continue to be recognized without the need to read the company's name. 
  
Logo Construction
Clear Spaces
Primary/Accent Colors and Usage
Recommended Typeface
  
Branding Usage Applications



  Advertising Guidelines
Instagram Stories Advertising
Instagram Post Advertising



Outdoor Application + B2C


Signage Design System



UI/UX & Print Services





Thanks for Watching!
I'm available for Branding projects
  
Transglobal Airline Brand Identity Design
25
439
4
Published:

Transglobal Airline Brand Identity Design

Brand identity design made for Transglobal Airline by Samuel Riggio.
25
439
4
Published:

Tools