Transglobal Airline Brand Identity Design

Transglobal Branding

The excellent international airline, born from the merger of several companies.
The new communication must not take into account neither the previous brands nor the nationality, aiming more than anything else to the perception of internationality.

Sketches

The Metaphor

I started the work initially with a deep research of brand metaphors and attributes to apply, which I came up with a good metaphor which synthesizes visually the structure of a plane (the Airplane Body and his Tail) and an attribute of union, between the words “trans” and “global” (period of transition moving to international), the union it's because the company born from the merger of several companies, represented with a typographic ligature between the G and S.

Typography Research

Corner's Challenge

Sometimes as we know leading a design into the perfect one it's a challenge.
I had to do some explorations more in detail to get a more suitable version.

Final Results & Style Guide

The Transglobal logotype has a grid construction extracted from the kerning of the typeface. The logo is built to be dynamic into his whole identity to be able to work internationally with every city and continue to be recognized without reading the company's name.

The Transglobal logotype has a grid construction extracted from the kerning of the typeface. The logo is built to be dynamic into his whole identity to be able to work internationally with every city and continue to be recognized without the need to read the company's name.