Visual Identity for Gender OECD project
Opportunity has no gender: unlocking women's economical potencial in Latin America and the Caribbean.
This strong title consists in a body of work and conferences regarding the reality of the gender cultural boundaries in Latin America, where the OCDE presented experts and reports with valuable information on the subject, on last January 27th, 2020.
For the Visual Identity, the assignment was using some traditional imagery that reminded latin american roots, such as the colors and textures of traditional indigenous clothes and motifs.
This Visual identity takes that idea of a traditional pattern and reconfigures the concept surrounding the birds with symbols of different kinds of tools representing science, success, ideas and progress, in order to represent the equality that should exist for development opportunities for both women and men in Latin American countries.
The applications of the pattern included different pattern configuration, tweet cards, totems, newsletters, banners and covers for the brochures.
