Created by one of the best enologists in Mexico, Camillo Magoni in 2014 and distributed by Copa Tinta, one of my oldest clients, Vinos Trasiego is a wine collection win elaborated in Valle de Guadalupe, Baja California.

From the beginning I worked hand in hand with the clients to build a brand that was inviting, cozzy, familiar and artisanal, with a touch of humor and lightness, trying to enter the market in a different way others had done before, as a cool and young brand, for young winelovers, shaking the pretentious elegance other brands already had.

That's how I worked hard on this project representing graphically and conceptually all these elements, from the Logotype, labels, colors, watercolor illustrations to the voice, humor and touch of the brand in social and printed media

For the labels, I used old wine machines watercolor illustrations representing this artisanal tradition, more serious and artistic.

For social and printed media, this watercolor touch evolve as a friendship, with the humor, the trusting and complicity of the followers, like following the private scketchbook of a wine lover, with the phrases, infographics and internal jokes of an old friend.

Clic to see more of Vinos Trasiego info and here to start following Vinos Trasiego in Facebook