Production, Art Direction and Styling for WoodBurns Whisky
Shot by Aniruddh Kothari
The brief was to create 6 different set-ups for their Diwali Campaign.
The target audience was Urban Indians over the age of 25, and are interested in trying homegrown brands.
Diwali is a five-day long Hindu festival celebrated across the country.
In popular media, Diwali has always been portrayed as a family festival and one of the main activities is Lakshmi Pooja (offering prayers to Lakshmi, goddess of wealth).
It was important to be mindful of people's religious sentiments and find out how urban India celebrates the the festival of lights with their friends.
Based on that, we identified certain scenarios where we can bring in WoodBurns Whisky.
Through this project, I learnt how to approach a wildly popular subject and give it your own take, work with glass and liquids, work with studio lighting, source on a tight budget, navigate prop shop contracts, and handle transportation of fragile items.
The various elements of Diwali
Prop-hunting at Film City Road, Goregaon, Mumbai
