TEA-枞宗-木质味老枞水仙
TEA-丛味百年-木质味老枞水仙

Client:熹茗茶业
Designer:Bosom
Photography:Hello小方
Time To Market:2019

枞宗—木质味老枞
WOOD MATERIAL TASTE OLD TREE NARCISSUS TEA

水仙
发源于今建阳小湖镇岩叉山祝仙洞,因在当地,祝仙与水仙发音相近,故被称“水仙茶。”1985年被全国农作物品种审定委员会认定为中国优良茶树品种,列为48个“中国国家级茶树优良品种”之首,又是全国41个半乔木大叶型茶树良种的第一个发源于福建省建阳市唯一的茶树良种。
因为水仙是半乔木,随着树龄的增长,茶树吸收的营养物质和矿物质越丰厚,制成的茶叶会呈现出木本植物特有的木质香气,又因为生长时间久远,在坑涧或是生长环境潮湿的地方,树干会被青苔覆盖,故会有青苔香,而粽叶香是水仙茶这个品种特色的香气。
提取老枞水仙的关键特质,质朴沉淀、极富涵养、低调内敛、时光岁月、醇香滋养,材质上选取糙面颗粒感的纸质工艺,低调内敛的抽屉盒打开方式,包装外嵌书页,带给消费者翻阅纸质书籍的体验感,以颜楷为基础字型,结合年份感,进行率真直观的排版,给予独具风味的阅读体验。突出产品属性与辨识度,提取现实拍摄的树木,青苔、粽叶,在包装上以极具岁月感的点阵插画体现,辅以恰如其分的色彩,如巴格达棕、迷迭绿、森林绿、墨绿、羊皮白、雅金。

Narcissus
Originated from Zhuxian cave, Yanqishan, Xiaohu town, Jianyang, China. Because the pronunciation of Zhuxian and daffodils is similar, it is called "narcissus tea”.
In 1985, it was recognized by the national crop variety examination and approval committee as China's excellent tea tree variety, ranking the first among "China's national excellent tea tree varieties", and the first and only tea tree variety originated from Jianyang City, Fujian Province.
Because narcissus is half trees, as the growth of the age, tea tree absorb nutrients and minerals more richer,  which once be made for tea can present a woody plants woodiness aroma, and because the long growth time, growing in moist areas,the tree will be covered in moss, so there will be a moss fragrance and leaves taste is narcissus tea’s characteristics.
Extraction of key characteristics of the old fir narcissus, plain sedimentation, extremely rich self-restraint, low-key, flavour and nourishing the inside collect, years time. 
In the material, we select rough surface granulation paper process, and 
low-key and inside collect drawer opened manner, outside package Inserted paper page, Bring consumers the experience of browsing paper books. On the basis of the Yankai Fonts, combine sense of year, Use straightforward typography, to provide a unique reading experience. 
Highlight product attributes and identification, Extract the reality of the shooting of trees, moss, cast leaves, and in the packaging with a sense of age dot matrix illustration, supplemented by appropriate colors, such as Baghdad brown, rosemary green, forest green, dark green, sheep white, elegant gold.
TEA-枞宗-木质味老枞水仙
602
4,655
41
Published:

TEA-枞宗-木质味老枞水仙

乌龙茶-老枞水仙
602
4,655
41
Published:

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