毫首
Client_鼎存白茶
Design Guidance_Bosom
Designer_L·Chao
Photography_Hello小方
Time To Market_2020
毫首—鼎存白茶旗下顶级白毫银针产品
白毫银针，创制于1796年，中国六大茶类之一的白茶，属有中国十大名茶的称号，素有茶中“美女”、“茶王”之美称。其外观特征挺直似针，满披白毫，如银似雪。由于鲜叶原料全部是茶芽，白毫银针制成成品茶后，形状似针，白毫密被，色白如银，因此命名为白毫银针。
品毫首 知毫香
岁月是最伟大的酿藏大师
盒型取「鼎」与「存」的概念，深入研究中国古代最重要青铜器物种之一「鼎」，提炼鼎纹元素，
开盒展示时，通过盒盖和底盒的位置调换，构成中国传统四足鼎的造型，展现“鼎”的陈列感。色彩，源于鼎的金属颜色与铜锈色。字体，从白豪银针的叶片形似“针”出发，笔触呈现”针”的形态，并在包装表面，附加金属制的“芽”，带给大众最直观的感受。
Haoshou— A top White tip silver needle product of Dincun White tea
The Chinese character "Din" means "Tripod"
The Chinese character " Cun” means "Keep"
White tip silver needle, created in 1796, white tea, one of the six major teas in China, has the title of China's top ten famous teas, and is known as the "beauty" and "tea king" in tea. Its appearance features straight like needles, covered with pekoe, like silver and snow. Since the raw materials of the fresh leaves are all tea buds, after making the finished tea, the shape resembles needles, the white quilt is dense and the color is white as silver, so it is named White tip silver needle.
Pinhaoshou Zhihaoxiang
Years are the greatest master of brewing
The box shape takes the concepts of "Tripod" and "Keep", and in-depth study of one of the most important bronze ware species in ancient China "Tripod", to refine the elements of the tripod pattern.
When the box is opened for display, the position of the lid and the bottom box are exchanged to become the shape of a traditional Chinese four-legged tripod. The color comes from the metal color and patina of the tripod. The font starts from the shape of the blade of White tip silver needle like a "needle", and the brush strokes present the shape of a "needle". And on the surface of the packaging, metal blades are added to bring the most intuitive product look and feel to the public.
