Case Study For Dashboard
Requirements
Showing datas for shoppers’ behaviors such as trends, channel preference, likelihood based on clients’ demand.
The Challenge and Solution
Providing a sophisticated UX design that users could easily navigate through the data and find what they were looking for. Each data had to be visually appealing in the most cleanest way.
User Research and Analysis
The left is V1, the right is final design
Case Study For Campaign Summary Report
Requirements
Providing campaign summary report and printable version of the report based on clients’ demand.
The Challenge and Solution
Campaign summary had several types such as campaigns by banner and Facebook. Providing a consistent UX design across campaign types was one of the challenges. Each data visually needed to stand out and appealing.
User Research and Analysis
I went over the project with a product manager and analyzed what data and contents needed to be in the report. Then I started researching patterns and trends to design the report in a consistent and sophisticated way. UX research and inspiration are from Pinterest and Slack.
Results and Overcome
The customers were highly delighted by both the UX and UI design.
Case Study For Performance Report
Requirements
Providing campaign performance and sales performance for brands and retailers.
The Challenge and Solution
Enhancing the UX design based on the client’s demand and request. Placing the filters on the canvas to make it visually noticeable, and easily recognized which draggable types are filtered to show the data.
User Research and Analysis
I analyzed users' needs, feedbacks, and behaviors. I provided several solutions and tested multiple times with account managers to finalize the UX design. UX research and inspiration are from Google Ads, and Pinterest.
Results and Overcome
The customers were highly delighted by how easily they could filter each category of data. They were satisfied with the UX that made it possible to target the data and render only the contents that they wanted out of thousands of stored data.
Version 1
Final Design
Case Study For Campaign
Requirements
Providing UX for campaign creation for brands, retailers, and account managers.
The Challenge and Solution
Redesigned and enhanced campaign creation. Adding predefined segment settings to categories. The challenge was to provide a clean UI design and simple solution to turn it into a user friendly experience.
User Research and Analysis
I analyzed users' needs, feedbacks, and behaviors. I provided several solutions and tested multiple times with account managers to finalize the UX design. UX research and inspiration are from Google Ads, and Pinterest.
The left is the original design, the right is the branded/enhanced design
Case Study For Live Receipt
Requirements
Sending a live receipt to the customers’ preferred channel including email SMS, Facebook Messenger, WhatsApp and more.
The Challenge and Solution
Providing UX design for mobile and desktop. Both a message and receipt needed to fit in a screen for mobile. My challenge was to find a way to display a minimum information with clear message for mobile.
User Research and Analysis
I started researching behaviors for mobile, and UX to display a receipt for both mobile and desktop. UX research and inspiration are from Baymard Institute.
