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12 Digit Marketing Web App
Case Study For Report
Requirements
Targeting and delivering digital advertising using exclusive shopper purchase and interest data from large marquee retailers.
The Challenge and Solution
Bringing the simplest user experience to create and run a report. The challenge was to find a solution to display the filter in the sidebar since each draggable type has its own depth of filtering options.
User Research and Analysis
Started identifying business needs and visual appearance. Worked with account managers to find the best solution for usabilities and finalized the UX design by testing and getting feedbacks from clients. UX research and inspiration are from Google Ads and Pinterest.
Version 1
Final Design
Case Study For Campaign
Requirements
Designing the finest user experience to easily navigate through thousands of categories.
The Challenge and Solution
One of the biggest challenges was to find a way to display selected categories while browsing.
User Research and Analysis
Worked with account managers to find the best solution for usabilities and visual appearance. UX research and inspiration are from Google Ads and Pinterest.

The left is Version 1, the right is Final
Close look of the final design
Campaign Final Design
12 Digit Marketing Web App
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Naomi Okubo

12 Digit Marketing Web App

I led the UX and product design for the web app. I designed and developed Front-End.
2
6
0
Published: