Aditya Khakhria's profile

Jewellers Brand Identity

Jinkushal Jewellers is a brand that took its birth in 1990s in the city of Raipur, which was then a major city in Madhya Pradesh. The city has now transformed to a major industrial city in India and the second steel capital of the country, along with being the Capital of the state of Chattisgarh. In the mean time, Jinkushal gained a massive success in the business and became the leading Jewellers in the state. 

Run by Jain Brothers, Pankaj and Bharat Jain, Jinkushal Jewellers is now looking forward towards their expansion as a Brand and have approached Hypotenuse to take over this crucial process of Strategic Brand Transformation. Majorly, serving in Gold Jewellery with exclusive designs, Jinkushal is famous for their Guerilla Marketing and creative packaging.



Jewellers Brand Identity
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Jewellers Brand Identity

Published: