W Network Fall Launch
Refresh for W fall launch promo 2018.

Below are concepts and mocks I pitched for the promo.
I went through rough mockups of W logo with different looks.

We continued on exploring different looks, collecting various references on distorted styles.
After locking on a look with white lights and coloured backgrounds,  I continued on creating mockups with show titles and colour themes with diagonal lines – which are basically W logo dissected.
Art Direction: Robin Timmins
Creative Direction: Vince Robles
W Network Fall Launch
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W Network Fall Launch

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Published:

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