Refresh for W fall launch promo 2018.
Below are concepts and mocks I pitched for the promo.
I went through rough mockups of W logo with different looks.
We continued on exploring different looks, collecting various references on distorted styles.
After locking on a look with white lights and coloured backgrounds, I continued on creating mockups with show titles and colour themes with diagonal lines – which are basically W logo dissected.
Art Direction: Robin Timmins
Creative Direction: Vince Robles