TSC launches a beauty campaign every summer, it is an over-arching multimedia campaign focused on beauty products that TSC carries.
I came up with some really fun initial concept ideas based on beauty trends provided by marketing – personalization and natural ingredients. The overall colour palette was definitely bright and vivid for that Summer feeling.
After exploring these concepts, I started mocking up for main options that were selected.
We ended up on a personalization concept, which is celebrating individual beauty within every each one of ourselves that you can amplify with beauty product from TSC.
Texture concept was incorporated for off figure stills, that show what is in each product.
We also storyboarded and shot gif-style of off figure video options to upload onto TSC instagram account and TSC website to drive more conversion rates.
And for this campaign, we had an opportunity to create digital content videos for TSC social media platforms as well as TSC website.
We also rolled out Facebook Instant Experience with contents based on how-to videos that we produced. This was first time TSC tried Instant Experience so we got a lot of help from Rogers web team who already had experiences of doing this for Sportsnet.
Total 234 assets were delivered for this campaign including still photography and video assets for broadcast as well as digital platforms.