Introducing
A Modern micro campaign concept
The Brief:
"Refillable Deodorant FTW"
What is it ? A Pro-you, pro-planet too—our keepable case and refill pods help cut down on single-use plastic. Plus, our plant-powered formula keeps you feeling seriously fresh. Find your perfect case-color-and-scent combo today!
Our Purpose:
Inspired by current advertising trends, our team came up with a clever creative solution that would attract Gen-Z while using modern dating apps such as Tinder. We have devised a way to create product awareness since users claiming to "accidentally swipe right." Ultimately, we want to attract these users to contribute to a good cause whilst smelling like a million bucks for their first date!
User Journey:
• When the user "likes" the profile or seeks more info it'll automatically "match" the user leading to quick details of Myro's product.
• Since users tend to skim through profiles, as a failsafe, the "profile" will still be in the users inbox in case they are curious.
• If the users are committed into buying a subscription they are notified that part of their subscribed payment will go directly to rehabilitating the Amazon rainforest.
• When they choose to find out more about Myro and its cause, the user is brought to the full site to shop for the scent they want.
• Once the transaction is complete, they're shown a counter and a live map of trees planted in the Amazon.
