With the newly emerging mixer drink brand known as The Artisan Drinks Company striving to compete with leading mixer drink brands such as Schweppes and Fever Tree, the brand advertised that they were seeking creative minded people as part of a YCN brief to help advertise and promote the brand itself, along with their premium mixer drinks. As a result of this I participated in the brief.

The ethos of the brand is to be distinctive and so they requested that this should be the main focal point along with conveying their ethos through outdoor advertising. With this, after executing extensive research into different forms of outdoor advertising, I established that an animation would be the most appropriate and effective way to deliver their ethos and advertise their premium mixer drinks clearly and effectively. On completion, the animation was then displayed on different street furniture as mock ups.