Due to the small number of females working in male dominant trades my aim and objective was to create a brand identity for female electricians. The proposition with this was to empower women in male dominant trades, and emphasise that women are also capable of doing what men can do. 

For the brand identity, after much deliberation, I created the name Fempower which relates to females along with empowerment. Also, this relates to power being a source of electricity.

In terms of the logo, I designed typography in the form of cabling which resonates with an electrician. With this, I chose to use the colour pink for the logo along with the rest of the brand's identity in order to represent femininity.

Additionally, I created a set of icons which associate with an electrician and expanded the brand by applying the icons to other components within the brand such as the brand's business stationery, website and vehicle.