When you've worked in the ad biz as long as I have, and you've seen how different shops of various sizes and locations all try to position themselves as being unique in an effort to not be lumped together as parity products, you come to realize that every ad agency has its own set of quirks, issues, and out-and-out problems. Knowing that these "issues" also affect client-agency relationships, it seemed like a great jumping off point for marketing Pitzer Art & Design by turning ad agency negatives into PA&D points of positive difference.
This first slider approach I developed encouraged clients to keep the faith with their ad agency... but, if their agency dropped the ball, the client should call Pitzer Art & Design.
