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Fresca Spritzer Package Design & Branding
Research shows that consumers drink less, but drink more better quality drinks today, which is exactly what companies that produce premium spirits want to hear.

Packaging needs to convey the premium value of its contents, especially to differentiate them from the rest of the products entering the market today. This is why there is a consistent move towards unique, luxury packaging. This significant trend brings with it packaging that is more luxurious, attractive, with more intense compositions rich in detail. Every single element that makes up the packaging needs to be moving in this direction.



Fresca Spritzer Package Design & Branding
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Michael Pitzer

Fresca Spritzer Package Design & Branding

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18
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Published: