It was time for SEAT and CUPRA to start their electric offensive during Geneva Motor Show 2019.
We started thinking what does electrification means for both brands; and end up with a big thought: electrification is not abour cars, it's about attitude.
And ours is to Disrupt the Electric.
* At SEAT, this disruption is to inspire new urban mobility solutions, so we merged nature with urban and used new ways of generating electricity.
* At CUPRA, we redefined electrification into a stylish and sophisticated way of doing things, so the power of people created a path in a mirror-lights-kinetic installation.
