LANCOME x ALENA LAVDOVSKAYA
A series of animated videos for a promo campaign
'La vie est belle'
#lancomerussia
#animation #smm #celebrities #creativeconcept
Client: LANCOME
Art-collaboration of the Fashion Illustration Studio for the promotional campaign #LaVieEstBelle for Lancome Russia.
For the campaign, our team has performed a number of services at the highest professional level:
- making a creative concept for the realization of customer's idea;
- writing a script;
- drawing of the characters, details, animation;
- video and sound production.
As a result we’ve got a completely unique product with all the illustrations drawn by hand.
- writing a script;
- drawing of the characters, details, animation;
- video and sound production.
As a result we’ve got a completely unique product with all the illustrations drawn by hand.
What was the challenge?
- to make the promo go viral and gain maximum reach;
- to create an image-building story, involving personalities - agents of influence.
What was done by the Studio?
- development and realization of the creative concept of the promo;
- production of a series of short animated videos depicting Russian celebrities, famous women who are associated with the brand.
- to make the promo go viral and gain maximum reach;
- to create an image-building story, involving personalities - agents of influence.
What was done by the Studio?
- development and realization of the creative concept of the promo;
- production of a series of short animated videos depicting Russian celebrities, famous women who are associated with the brand.
Animations
Illustrations
We found a non-trivial way to portray the iconic personalities of Russian society - successful women, bloggers, journalists, TV representers, singers, happy women and moms who share their "symbols of happiness." For someone it is family, love, children, for others - the sun, traveling, career.
More animations
More illustrations and lettering
CLIENTS
