Editorial for TSUM Department Store
magazine FW 2017
Flatlay photoshooting with womenswear and menswear accessories
with integrated hand-drawn illustrations
Hand-drawn illustrations featuring accessories from the photoshooting.
This concept was created by Alena exclusively for TSUM Department Store
and was named fashion-morte, a.k.a nature-morte with a fashion touch
Client: TSUM Moscow
Backstage with Cris Grikaite
Illustrator: Alena Lavdovskaya / Art-director, @alenalavdovskaya
Style: Alena Lavdovskaya / @alenalavdovskaya
Photographer: Yackov Pechenin / @yackov
Videograph: Alena Shevchenko / @alenshev
Client: TSUM, Mercury group, Russia / @tsum_moscow
Featured brands: Dolce&Gabbana, Tom Ford, Alexander McQueen, Valentino, St. Dupont, Fendi, Dries Van Noten, Givenchy, Bottega Veneta, Berlutti, Billionaire, etc.
Production: Fashion Illustration Studio / @fashionillustration.studio