All or Nothing is the 2019 KCAI Graphic Design Senior Show. The identity for the show evolved from communication and collaboration. In other words, the idea that good design requires the inclusion of all voices. We articulated this concept through an inclusive color palette (inspired by text-messaging green), communicative signage (”talking tubes”), and Acumin Pro Variable Typeface, which we used to express each senior’s individual voice.

As for my role in the process, I was heavily involved in the initial concept and design of the identity system, the printed catalog and poster, copy-writing, editing, and install.