Urban Theatre | Interactive wall @Salone del Mobile.SH

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-INTERACTIVE WALL “Urban Theater"

for

The Red Night Gala of

Salone del Mobile Milan @Shanghai

V. Elite' s project “Urban Theater" in collaboration with TriumphsAsia for the Red Night Gala of Salone del Mobile.Milano Shanghai is revealed on September 11th.

THE RED NIGHT GALA

Under the theme of THE URBAN THEATRE, The Gala is held at the MIFA 1862 Theatre designed by architect Kengo Kuma. Being the most renowned and largest furniture fair of its kind in the world, Salon del Mobil.Milano is more than a bustling space filled with the achievements of ingenious ideas. It's also a conceptual space celebrating the interaction between distinctive innovative minds.

The 4th Edition of the Salon del Mobile.Milano Shanghai

As a homage to the partnered La Scala, the famed theatre in Milan, the Gala is designed to show the transformation of a traditional event venue into new space, where the stage usually separating audiences and performers disappears, and instead, an inclusive, immersive and interactive ground is presented for free exploration of cultural cohesion.

INTERACTIVE WALL

V.Elite initiates the idea of “Interactive Wall”, an installation that allows audiences to play with.

The intense red is used to emphasize the urban scene of Shanghai and Milan. V.Elite also adds the record of the cities sound and the most popular theatrical act of Shanghai theatre and La Scala. The recorded cities sound is also able to generate a special visual effect that strengthens an immersive experience.

Standing in front of the wall, audiences can play with the projected shapes of their own movements, which also change along with the surrounding environment. By doing so, V.Elite offers audiences the possibility of free self-exploration in a dramatized theatrical setting.

Being aware of the importance of self-expression, V. Elite transfigures a traditional collective without ignoring and compromising individual experiences. With a vision to bridge between different cultures, V. Elite hopes that technology can be the effective mean of embracing distinctive creativities and at the same time recording people’s personal journeys in the city.