NOMAD Cold Brew Bar is a boutique café located in a small alley on Vo Van Tan St., Ho Chi Minh City, Vietnam. NOMAD is a chill, quiet place to enjoy a cup of coffee, to hang out with friends, or simply to read a book.
NOMAD is more than just a coffee/cafe brand; NOMAD (as its name) is promoting something bigger–a lifestyle: a simple, carefree lifestyle and its cold-brew is a drink for a free soul. NOMAD Cafe is always drawing you back, it could be your 2nd home.
The icon is simply reflecting the spirit of the nomadic lifestyle–camping by the river, you set your soul free and be a part of nature–The icon is not only just the symbol of the brand, (our intention was) as the brand grows it would become the symbol of the nomadic lifestyle.
The identity for NOMAD is quite simple which is fitting in the brand's character. By creating a series of distinctive illustrations, we can tell the story of the brand without saying too much. The first original set of illustrations is built around the type and flavours of the cold-brew. For each, we decided to build up the story and the illustration would come to live from there.
Creative/Art: Quan & Duong
Illustration: Eric Nguyen
Copywrite: Nguyen Thien Ngan
Photograph: Hoa Luu
