The new begining
Pink Sun Fashion is one of the best local kid fashion brands. After a decade of operation, Pink Sun Fashion has reached to the point that it needed to be upgraded to meet the market standards. In 2016, we have joined in and worked with the founders to reposition the brand and to give it the fresh new look.
The new brand look is built on 3-characteristics: be active – be innocent – be inspired. Each characteristic is represented by a cartoonist character who is built out of the brand's initials. These 3 characters become the visual identity of the brand, and they "speak" to all the children that come to Pink Sun Fashion.
In term of the photographic treatment, we want to capture the emotion as natural as possible. We want to keep the kid's emotion pure and truthful because that is what the brand all about.