ClockInEasy | Marketing Collateral & Content Creation
For a B2B SAAS client, we provided comprehensive inbound marketing services including content marketing, on-page SEO optimization, off-page SEO strategies, conversion rate optimization (CRO), brand development, and campaign generation.
This Behance project gallery includes only select assets from the content marketing and collateral generation project components. For a more comprehensive view, see the official project showcase page on our company website, and our external client case study.
The mediums covered included social media, advertising & promotions, web copy & SEO, blog content (including improving its visibility & reach), and both inbound & outbound email marketing campaigns.
ClockInEasy is a mobile app & web platform for employee clock-ins and workforce management. With a strong development and design team, but faced marketing and exposure challenges. ClockInEasy retained our services for a broader strategic overhaul.
Working closely with both the product and operations team, we got to work on addressing some core customer needs—both in the communications strategy and improving broader audience-market fit. In this capacity, we developed a multi-front content strategy and generated assets for both inbound & outbound campaigns.