DecisionBoundaries, LLC. Brand Development & Online Presence
Project Description—DecisionBoundaries Digital Rebrand & Web Design:
For this strategic communications project, we generated a consistent and compelling brand presence for DecisionBoundaries, a new financial advisory firm founded by international finance expert, Carlos Abadi. Reworking its corporate presence for the C-Level hedge fund, enterprise, and legal sector clients DecisionBoundaries serves, we carefully coordinated copy, design, and guided development to ensure all elements met strategic communications goals set throughout the brand development process.
A new creative vision forged around “Clarity in Complexity” was the establishing theme, with links in design, copy, and overall presence. New pages for solutions, including “Litigation Support,” “Financial Engineering,” and “Creditors’ Advisory,” were created to more clearly and confidently express DecisionBoundaries’ value proposition.