WV Design Studio, 〈Design for us: Re-design〉, 2017. Used Hair Dryer, 213x212x94.

In the process of selecting a product for the studio project, we thought that if the designer had to make the final beauty, he would have to choose a hair dryer without hesitation. Every morning, the hair dryer we face is creating a visual pollution of the day, with absolutely comical shapes and tangle of wires. Just like every designer, we decided to make our own cool hair dryer.

     We thought so. We will redesign the dryer we were using. We wanted to show that we could have different geometries and functions with the same mechanism, and we decided to break down the hair dryer we used to use this dryer to reclaim functional parts. For example, electric wires, motors, insulation, fan, buttons, switches, and wires that can be seen inside the hair dryer when disassembling.

     What has been plagued by our eyes with the shape of the dryer was the 1.5M long wire because it gives visual stress to how it is stored. We decided to put the cradle for this reason so that they could be exposed only when using a dryer to escape from the stress caused by the wires. The meaning of this cradle is twofold: one can keep the wire wrapped, the wire is not visible when not in use, and the other is that it does not need to be hidden in the cabinet every time the hair dryer is stored.

     The shape of the hair dryer was a combination of a basic rectangle, a circle, and a narrow rectangle, which could be represented by a line. We attempted to associate a two-dimensional graphic image with the size change and repetitive arrangement between the elements of the shape. We wanted a feeling of seeing a poster because the view of the hair dryer from various angles blended with the environment. This intention is directly revealed in the shape of the lines seen in the cradle.