bbb.B’s beginnings stem from the perception of the environmental problems arising from the umbrellas that do not change over time. Because umbrellas are made of a variety of materials, the difference in durability and life of each material can cause environmental problems. The shortest life span of a part determines the life of the entire umbrella.
bbb.B redesigned the umbrella in a way that would help save the environment by reducing the chance of the umbrella being discarded through changes in the structure and usability of the umbrella. “We believe that we can change the perception of umbrellas being not just temporary consumables to avoid rain on rainy days, but rather long-lived collections and products that can represent themselves. bbb.B will change the perception of the umbrella. WV Design says that new interpretations of a product can shift the paradigm of perception.
Client Clefinovation
Type Brand Design
Year 2019
Type Brand Design
Year 2019
Directior Boryoung Kim
Design Wonsik Chae, Hyojin Kim
Archive Hyojin Kim
