Crawfords is a traditional British biscuit manufacturer who has been making biscuits since 1813. The aim was to make it more upmarket and appeal to a more specific clientele.

Bringing the logo up to date by using a modern serif font with bright bold colours.

Phrases were created to form a new concept of biscuit. Each caption represents a different scenario that a biscuit will be eaten in. 

When there’s no other way of saying something... Say it with a biscuit...

The quirky phrases were then used as messages on gift cards which would be boxes containing biscuits.