Operation Evergreen - Airsoft Event Identity
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Brief:
The Airsoft team, HellCats, orchestrated an event named Operation Evergreen in March 2019. These events simulate military operations with specific combat rules within designated playing fields.
The goal was to create a distinctive identity that diverges from the established clichés often associated with such events.
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The Solution:
From conceptualizing the event name to the final result, the graphic identity takes a departure towards an oriental-inspired illustration. This creative choice is rooted in the narrative of the "mission," which tells the story of a container from China holding what is deemed as a highly pure and uniquely valuable water that must not fall into the wrong hands.
The focal point of the identity development revolves around the design of the event poster, complemented by the event logo. This extends to various elements such as T-shirts, social media pieces, and, notably, the design of patches crucial for team identification.
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The result:
"Thanks to BuroDsgn we were able to give professionalism and achieve a great call thanks to their expertise in the integral accompaniment of the image of the event!"
Felipe Restrepo - Captain HellCats
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Credits:
Agency: BuroDsgn
Country: Colombia
Roles: Art Direction, Illustration
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