The aim of this campaign is to show that OMO supports South Africa in the Olympics and to get the public involved in that support. The public is encouraged to get their sweat on as they prepare to support the South African Olympic team and OMO promises to take care of the stains. All the elements in the campaign support one another and draw in a range of different audiences. A competition to win tickets to the Olympics in Rio is an encouraging factor for the public to get involved. To stand a chance to win them they must submit videos of their supporter routines on to the campaign website. OMO will also be hosting fan parks in every region during the Olympics to encourage support. The campaign makes use of a variety of media categories to ensure that the public is made aware of it.