Plastique Famille (PF) is an artistic entity. It operates as a platform to create, develop and launch ideas and projects.
We developed an identity that behaves as a content host. Our wordmark, icon and supportive graphic elements works in combination with empty spaces, aiming to give the user an empty room to create. During the creation of the brand we defined ourselves as a Neo-primitive platform where simplicity, nature, technology and art collides. This idea is represented across print and digital.
Creative Direction: Diego Coronel
Project Manager: Monica Olvera
Graphic Design & Photography: Saul Osuna
Photography & Print: Rene Mariaca
Typefaces: Lausanne, Ogg Roman
