Botanica
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Client – Botanica
Agency – Lockstoff Design
Agency – Lockstoff Design
Botanica is a bistro and coffee bar, which is located in a palace garden. The visual appearance is supposed to refer to the tradition of the specific location on the one hand, and on the other hand, it should visualize the connection of food and nature in a modern way.
A combination of word and figurative brand deals with these two aspects. The logo uses a clear and modern type, the point of the letter »i« is replaced by a leaf. This visualizes the green location. Colors fit in the nature theme, a dark brown (coffee) is combined with a shining green. The whole corporate design deals with the elements of the logo so that a high recognition value is given. At the same time, every single medium has an individual interpretation of the corporate design which raises variety and tension.