Client
Webhelp is a 50,000 people-strong global leader in customer experience and business solutions, present in 36 countries
with more than 140 locations, partnering with hundreds of brands across the world.
Challenge
Webhelp was looking to revamp its brand and visual identity. Since 2000, significant evolution within the company combined with the continued growth of the group, meant that the current brand no longer reflected their key attributes and organisational culture. It did not convey neither their values nor their disruptive ‘personality’, flexibility and agility.
Solution
‘We make business more human’, a straightforward sentence and inspiring brand vision that we developed to combine Webhelp’s corporate and employer brand in a bold identity. Along with the new logo, an expressive brand identity system,
tone of voice, and environments we encapsulated Webhelp’s warm culture of support, agility and out of the box thinking
in a global employee engagement roll-out for their 50,000 employees. Finally, we recommended a new brand architecture
and division naming solution to position Webhelp as a leader in customer experience and business solutions.
