This Pillsbury advertisement is promoting a interactive web-game which asks our fans to help our favorite mascot, the Pillsbury Dough Boy, gather all of his cinnamon buns before they get away. Consumers can play this funny game while they visit the Pillsbury website in search of there favorite recipe or Pillsbury product. An ad such as this one may be found near the cooler in grocery stores that hold the cinnamon buns. Each ad that I would create asking our fans to help the Dough Boy will be specific to a mentioned market. Online guest can play the game for there home town or play the games designed specifically for other markets (Atlanta, Seattle, St. Louis...etc.).

I had so much fun creating this ad. I made this ad using a combination of studio lighting to photograph the cinnamon buns and almost defused lighting to photograph the Jacksonville, Florida's downtown skyline.

Photography by Charles E. Robinson III