In the fall of 2010, I lauched a global self marketing campaign to well over 200 organizations, specifiically targeting companies that I wanted to launch my career with. I positioned myself as a product, the Premium College Graduate, that you just had to have!

 

My exploration was very successful and allowed me to meet many industry leaders. I traveled to interviews for positions with some of the best agencies in the business. I've continued to launch similar campaigns for myself moving forward in my career.

 

This campaign, and specifically the direct mail resume, won me American Advertising Federations (AAF) Judges Choice Award; Best in Show in 2011. This was the first and only time this award was received by a student.

 

Tactics: Direct Mail, Email Blast, Social Media