Conceptualizing new packaging for Odwalla. The bottle's package is simpler and not as loud as their previous packaging. The outer packaging is plan white with just the logo so as not to take away from the design of the bottle. Also, this makes the beverage stand out in an aisle in a grocery store since most packages for products such as Odwalla are packed with color and graphics. This approach is less complex, just taking into account the fresh ingredients that go into it. To create the bottle, I took an Honest Tea bottle and cut out the middle section.
