Irvetta is an ethical luxury swimwear brand that consciously sources its fabrics to minimize the impact on the environment. Irvetta swimwear is drawn to the symmetry that lattice evokes and reimagines it as a delicate way to adorn pure silk exquisite pieces. This symmetry is reflected in the Irvetta's iconic logo. The brand icon was an inspiration for their first collection, Irvetta’s Odyssey, and has inspired the design of the side strings on one-piece swimsuits and bikini tops.
The Challenge
We designed an identity and packaging that reflects the luxury and timeless personality of the brand. The result can be seen in brand collaterals that contain fine print touches as gold foil letterpress and tissue paper with a metallic ink logo pattern.
Print Photography — Ciprian Kis
Fashion Photography — Suthathip Saepung
Peony Print Design — Irvetta Limited
More info — hello@alexandranecula.com
Visit the Irvetta Shop — irvettaswim.com
