MOUJAN LUSSO
Moujan Lusso is a natural skincare brand focused on body oils made from Tahiti botanicals. Their products contain natural ingredients only, that smooth, nourish, and regenerate your skin. Moujan Lusso encompasses four clean beauty promises: 100% vegan, paraben-free, cruelty-free, and natural ingredients only. “Somebody once said: “God has put in nature everything you need to get healed from any ill.” And we believe in that”.
We designed a subtle, delicate & premium identity system that compliments their brand personality – natural, feminine, luxurious, silky, clean – and celebrates the “love for your body, using the rich resources of nature as a fuel for this celebration. For the brand typography, we were looking for something bold and feminine, yet timeless and elegant. We believe that the high-contrasting Ogg typeface designed by Sharp Type achieves that perfectly.
The pastel color palette of the boxes and labels is beautifully complemented by the gold foil stamped typography and mesmeric brand mark designed with a line art style. We reflected the nature of their products, body oils, into a droplet shape which is applied to the bottle labels and logo symbol.
Scope of work: brand identity, brand guidelines, packaging design system, custom Shopify theme, photography art direction.
Product Photography — Ciprian Kis
