Nissan Maxima
Hotness Campaign
Hotness Campaign
The challenge was to break through the clutter with a campaign for the urban savvy upwardly mobile African American. We generated a campaign that tied into print, broadcast and non-traditional outdoor to create buzz about the hotness of the new sporty Nissan Maxima sedan.
This outdoor included an actual vehicle, it's hotness had scorched the wild postings that reflected the print campaign, and everything around it. It was an urban sculpture where an artist generated for us the scorched bicycle, lamp post, meter, signage and trash can. The passerby would see the vehicle, billowing smoke and exuding hotness. This was done in several major cities (NYC in photo) garnering ample attention from the public and the media.
This outdoor included an actual vehicle, it's hotness had scorched the wild postings that reflected the print campaign, and everything around it. It was an urban sculpture where an artist generated for us the scorched bicycle, lamp post, meter, signage and trash can. The passerby would see the vehicle, billowing smoke and exuding hotness. This was done in several major cities (NYC in photo) garnering ample attention from the public and the media.
