This is one of six spots that were originally produced for the US Latino Market, but once the universal humor was appreciated by the  then CEO of Miller, the order was given to release these on General Market media as possibly one of the first, if not first, cross over campaigns. Their debut on air was during the Super Bowl. Accolates recieved included FIAP, The One Show and Adweek.
 
AGENCY:                  Square One / Lucero|Bentz
INVOLVEMENT:      Concept
                                    Sr. Art Director