Branding is one of the most important and challenging aspects of Graphic Design and requires a wide range of design skills and knowledge to come together at once to deliver an effective solution to the design challenge

I have taken their logo and analysed it.

One of the reasons for undertaking ‘The Little Man’
for this re-branding project is modernisation. I want to
make ‘The Little Man’ brand look new and make it belong
and at the same time have a unique style to it,
compared to other brands.

Brief:

Generate research and the foundation for
a brand strategy and put these findings
into play with a full brand/re-brand of a
company that includes all the necessary
collateral.

As i went into the coffee shop, I have realised that it’s fairly rustic and has a very home
like atmoshpere which I fell in love with. For me their current logo doesnt represent
that and represents a factory feel which isn’t fitting, this is why I have decided to design it differently. 

I have created a theme of a mascot to represent the company, and decided that he would go everywhere around the shop so he will eventually be recognisable around the streets. The mugs would make a huge role in promoting the brand as the little man will be on every cup with a different adventure. 

The stickers below are meant to promote the 'Little Man Co.' brand around the town as people can stick them on their cars or notepads etc.