BRIEF:
'WISEBIT IS A COMPANY PROVIDING COMPREHENSIVE SERVICES IN THE FIELD OF CONSULTANCY, AS WELL AS THE CONSTRUCTION AND CONTINUOUS OPERATION OF DISTRIBUTED COMPUTING SERVERS, IN PARTICULAR SERVING PEER-TO-PEER NETWORKS, ON WHICH CRYPTOCURRENCIES SUCH AS BITCOIN, ETHEREUM, ZCASH, MONERO ETC. ARE BASED, CALLED COLLOQUIALLY ‘CRYPTOCURRENCY EXCAVATORS’.'
'WISEBIT IS A COMPANY PROVIDING COMPREHENSIVE SERVICES IN THE FIELD OF CONSULTANCY, AS WELL AS THE CONSTRUCTION AND CONTINUOUS OPERATION OF DISTRIBUTED COMPUTING SERVERS, IN PARTICULAR SERVING PEER-TO-PEER NETWORKS, ON WHICH CRYPTOCURRENCIES SUCH AS BITCOIN, ETHEREUM, ZCASH, MONERO ETC. ARE BASED, CALLED COLLOQUIALLY ‘CRYPTOCURRENCY EXCAVATORS’.'
The future is now. Wisebit is a modern company, operating and presenting itself to the fullest on the Internet. We were tasked with creating a logo that fully reflects the digital character of the brand, simple and clear.
From the beginning, we thought about a perfect isometric cube. Then, we cut it into smaller cubes and incorporated letters ‘W’ and ‘B’ on visible sides. Each letter is constructed of precisely 56 smaller bits – exactly as many as needed to code the company name binary. Between letters ‘e’ and ‘b’, we made a small chain link to show the connections with cryptocurrency and blockchain technology.
We used the same motif on the business cards, on which we ‘encrypted’ the binary name of the company on the backside and hexadecimal contact information on the front. With the usage of UV coating, the code is invisible on first glance and shows itself from a certain angle.
Wisebit needed a modern, professional logo with simple enough symbol to be used separately as an app icon, avatar or a button and still tell the story of a brand.
