BRIEF:
'KULTURA NA CO DZIEŃ (EVERYDAY CULTURE) IS A MEDIA PROJECT THAT AIMS TO CREATE A PLATFORM FOR PEOPLE INTERESTED IN CULTURE AND THE CREATORS OF IT. OUR MAIN TASK IS TO ESTABLISH A PROFESSIONAL INFORMATION AGENCY, BOTH IN THE ELECTRONIC AND PRESS MEDIA, IN THE DISSEMINATION OF CULTURE AND SCIENCE, IN THE PROMOTION OF NEW CREATORS, IN THE ORGANIZATION OF CULTURAL EVENTS, IN COOPERATION WITH PEOPLE OF CULTURE AND CHARITY.'
'KULTURA NA CO DZIEŃ (EVERYDAY CULTURE) IS A MEDIA PROJECT THAT AIMS TO CREATE A PLATFORM FOR PEOPLE INTERESTED IN CULTURE AND THE CREATORS OF IT. OUR MAIN TASK IS TO ESTABLISH A PROFESSIONAL INFORMATION AGENCY, BOTH IN THE ELECTRONIC AND PRESS MEDIA, IN THE DISSEMINATION OF CULTURE AND SCIENCE, IN THE PROMOTION OF NEW CREATORS, IN THE ORGANIZATION OF CULTURAL EVENTS, IN COOPERATION WITH PEOPLE OF CULTURE AND CHARITY.'
KNCD is a place for people of culture and those interested in broadly understood culture. It is a very elaborate project, combining all the fields of creativity – from literature, theatre, through cinema and music, to visual art. We needed to create a logo that conveyed very broad ideas, elegant and fit for the press agency, modern and simple.
From the very beginning, the client has had a very specific visual style in mind. The editors wanted something new and fresh, they liked our another low poly logo and wanted something made in a similar way. The problem was, that the logo still should represent a human culture in a simple and straightforward way.
We have sought our inspirations in classical architecture, art and mythology then tried to give our design a modern look fit for a contemporary media agency.
Eventually, we managed to combine everything into perfect form. A classic, strong, traditional serif font and an antique colonnade, closed in modern and wildly popular geometric forms.
