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    Identity, interior design, website, signage, and promotional materials for boutique.

The owner of Habit wanted to create a new boutique to showcase small emerging design talent. Inspired by the high-quality of the carefully curated merchandise a refined identity was created that helped Habit grow and be named "Best New Boutique" by Chicago Magazine. From interior design and marketing to e-commerce, a distinctive brand image was crafted, creating an elegant aura through color, materials and handmade elements.