Kmart Back To School Campaign

Kmart needed a fresh approach to showcase their back to school season. Our Make It Epic concept created a modern attitude to looking forward to the new year. A microsite became the ultimate back-to-school resource center providing quick links to great clothing and supplies plus special back-to-school deals, contests and promotions. Promotional mailers, emails & signage were created to reinforce the event.

Kmart Back To School Campaign
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Kmart Back To School Campaign

Concept, identity, art direction, strategy and design for retail promotion.
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130
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Published:
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Attribution, Non-commercial, No Derivatives

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