Clara Vilar
Logo and business card for Clara Vilar, a Spanish journalist and communication consultant.
The aim of the design is to create an image that helps differentiate and position Clara Vilar in her professional environment, working as a base to make her work more tangible and recognizable. The image reflects aspects such as: modernity, youth, use of the image, and professionalism.
The logo is crossed by a fluorescent line, in the same way that a text is highlighted by fluorescent markers. The logo symbolizes the communicative aspect of the brand, specialized both in "highlighting" information in the media, as well as in selecting and creating contents that "stand out".
In the business card we can appreciate an abstract image created from an image printed in a newspaper. This plot of points so characteristic of newspapers and magazines talks about Clara's interest in the image. It is a nod to print media for which she has a predilection.
The logo is crossed by a fluorescent line, in the same way that a text is highlighted by fluorescent markers. The logo symbolizes the communicative aspect of the brand, specialized both in "highlighting" information in the media, as well as in selecting and creating contents that "stand out".
In the business card we can appreciate an abstract image created from an image printed in a newspaper. This plot of points so characteristic of newspapers and magazines talks about Clara's interest in the image. It is a nod to print media for which she has a predilection.
